Code Ninjas® Horsham Soft Opening

CASE STUDY: GAME ON FOR LOCAL CODING FRANCHISE

BACKGROUND

Code Ninjas® is the world’s largest and fastest-growing coding franchise, with hundreds of locations across the United States, Canada, and the United Kingdom. The owner of Code Ninjas® Horsham reached out to 4M Communication in September 2021 to generate awareness about the location’s soft opening in December 2021.

APPROACH

To build awareness and generate interest in the opening of Code Ninjas® Horsham, 4M wanted to focus on the unique and fun aspect of Code Ninjas®, which is that kids ages 5-14 can build their own video games while learning how to code. 4M researched local media contacts interested in education, technology, and business to create a media list. The team sent these contacts a press release and personalized pitch about the soft opening and details about the program. 

RESULTS

4M secured three interviews with local writers, which resulted in eight media placements, including:

• Technical.ly Philly
• The Reporter
• Patch – Hatboro-Horsham

Additionally, these articles were shared on social media, and the center saw an uptick in pre-enrollments after the first article went live online. These media placements generated over 10.8 million media impressions and helped build excitement about the opening of Code Ninjas® Horsham.