Case Study: Sweet PR for a Philadelphia Bakery
The Plan: With a new storefront opening in Jefferson Station, Tiffany’s Bakery, a center city family owned and operated bakery wanted to increase brand awareness and promote special events. With a four month timeline, our PR team set out to promote Tiffany’s Bakery to all of the local publicity outlets on three campaigns.
Campaign 1: Tiffany’s Bakery held their grand opening event on Friday, June 6, to welcome customers to their new storefront. They gave away 1,000 free cupcakes to recognize this exciting moment and our team utilized press releases and media pitches to reach the local news outlets.
Campaign 2: Along with a new storefront, Tiffany’s Bakery introduced a new menu of breakfast sandwiches and La Colombe coffee. We worked with the owners of Tiffany’s Bakery to provide breakfast sandwich samples to customers and train commuters as well as 50% off coffee one August morning.
Campaign 3: Pope Francis made his way to Philadelphia in September and in advance of his arrival, the World Meeting of Families was held in the Convention Center directly above Jefferson Station. Tiffany’s Bakery created a ‘Pope Pop’ and other ‘Pope-themed’ baked goods to honor his visit. These treats were promoted to the press through media pitches and a press release.
Results: Tiffany’s Bakery gained coverage during these three campaigns on major Philadelphia publications such as Philly.com, The Philadelphia Business Journal and VisitPhilly.com. They were also picked up by local Philly blogger and photographer, Hugh E Dillon, of Philly ChitChat and featured on other local Philadelphia news sites.