In May 2021, 4M Communication worked with Tiffany’s Bakery Philadelphia on the promotion of their newest product, the DOYO®. Pronounced “dough-yo,” this doughnut is unlike any you’ve ever had before. While traditional cake doughnuts are fried, the DOYO® is steamed which gives it a moist and tender profile and has 25% fewer calories and as much as 50% less fat than traditional doughnuts.
To learn about our public relations strategy surrounding this launch (and the results!), read our case study.