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Do You DOYO®? – Product Launch Case Study

September 2nd, 2021 Case Study

In May 2021, 4M Communication worked with Tiffany’s Bakery Philadelphia on the promotion of their newest product, the DOYO®. Pronounced “dough-yo,” this doughnut is unlike any you’ve ever had before. While traditional cake doughnuts are fried, the DOYO® is steamed which gives it a moist and tender profile and has 25% fewer calories and as much as 50% less fat than traditional doughnuts.

To learn about our public relations strategy surrounding this launch (and the results!), read our case study.

Tiffany's Bakery DOYO Launch Event