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Summer Holidays

July 2nd, 2018 | Public Relations Tools

Summer is finally here and the 4M team couldn’t be happier. Even when we’re laying on the beach and soaking up the sun, we’re thinking about the creative ways to leverage the summer holidays on behalf of our clients. See what’s… Read More

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March 2018 Holidays

March 1st, 2018 | Public Relations Tools

At 4M Communication, we can’t believe it’s March already! We’re always in tune with what holidays are being celebrated month-to-month so we can get our clients coverage that’s right for them. In March, we’re celebrating the Mom and Pop businesses… Read More

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December 2017 Holidays

November 30th, 2017 | Public Relations Tools

Calling all agencies with clients who make it their mission to put an end to drunk driving or those who fight for universal human rights! December is the month to celebrate these clients and their missions, as well as those clients… Read More

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Five Rules of Relationship Building

November 14th, 2017 | Public Relations Tools

In any industry, especially PR, one of the most important skills to develop is relationship building. First and foremost, your team needs to build a relationship with your clients. At 4M, we pride ourselves on the fact that we become… Read More

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November 2017 Holidays

October 31st, 2017 | Public Relations Tools

Do you work with a client who is working on a novel? Super passionate about pomegranates? A stamp collector? Develop an audience and start a conversation during the month of November! How, you ask? At 4M Communication, we keep a running… Read More

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A Battle of the Wire Services: PRNewswire vs. Business Wire

July 20th, 2017 | Public Relations Tools

The press release. One of the oldest tools of the PR trade. Some argue that in today’s media landscape, press releases aren’t as important as they once were. Issuing a press release over a wire service is great for potentially… Read More