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Digital

Thumbnail for How to Measure PR Results with Google Analytics

How to Measure PR Results with Google Analytics

April 3rd, 2019 | Digital, Public Relations Tools

Public relations professionals know all too well how hard it is to accurately report ROI in terms of a PR campaign. Unlike sales, there sometimes isn’t any concrete data to reflect how successful a campaign was, specifically if its purpose… Read More

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SEO In the Know for the PR Pro

February 15th, 2019 | Digital

On Valentine’s Day, the 4M team headed to SEER Interactive for the PPRA “SEO: In the Know” program. Lauren Zumpano, VP of our sister company SEOM Interactive, was one of the panelists. After reviewing the basics of SEO, the panel… Read More

Thumbnail for The Perfect Pair: Traditional PR and Digital

The Perfect Pair: Traditional PR and Digital

March 30th, 2017 | Digital

Public Relations is no longer a one-and-done deal. With PR, it is important to take your message beyond the press and provide clients with data that you can use to refresh or refine your overall digital strategy. In the case… Read More