Digital

Public relations professionals know all too well how hard it is to accurately report ROI in terms of a PR campaign. Unlike sales, there sometimes isn’t any concrete data to reflect how successful a campaign was, specifically if its purpose… Read More

On Valentine’s Day, the 4M team headed to SEER Interactive for the PPRA “SEO: In the Know” program. Lauren Zumpano, VP of our sister company SEOM Interactive, was one of the panelists. After reviewing the basics of SEO, the panel… Read More

Last night, PR firms scored big at Cannes, under the Mobile, Design, Print & Publishing, Radio & Audio, and Outdoor categories. Ketchum swept the awards with four Gold Lions, the most prestigious award given to pros. The work recognized included… Read More

Public Relations is no longer a one-and-done deal. With PR, it is important to take your message beyond the press and provide clients with data that you can use to refresh or refine your overall digital strategy. In the case… Read More