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Thumbnail for How to Measure PR Results with Google Analytics

How to Measure PR Results with Google Analytics

April 3rd, 2019 | Digital, Public Relations Tools

Public relations professionals know all too well how hard it is to accurately report ROI in terms of a PR campaign. Unlike sales, there sometimes isn’t any concrete data to reflect how successful a campaign was, specifically if its purpose… Read More

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6 Tips for Spring Cleaning in the Office

March 12th, 2019 | Uncategorized

Once spring rolls around, you may feel the need to roll up your sleeves and get organized. Whether it’s sorting your closet or finally scrubbing the floors, springtime is motivation. It’s not just our homes that can use sprucing up… Read More

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SEO In the Know for the PR Pro

February 15th, 2019 | Digital

On Valentine’s Day, the 4M team headed to SEER Interactive for the PPRA “SEO: In the Know” program. Lauren Zumpano, VP of our sister company SEOM Interactive, was one of the panelists. After reviewing the basics of SEO, the panel… Read More

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Looking Back, Moving Forward

January 3rd, 2019 | Our Team

Looking back, 2018 was a busy year for the 4M team, both professionally and personally. Take a look at some of the accomplishments we achieved last year: After a rejuvenating holiday break, we’re back in the office and wasting no… Read More

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How Ariana Grande Became the Most Loved Woman This Year

December 12th, 2018 | Pop Culture

4M spent the second half of 2018 unbelievably impressed with Ariana Grande, and we know the rest of the world was, too. Grande experienced a handful of tragic incidents over the course of the last two years, but she handled… Read More

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What We’re Thankful For 2018

November 20th, 2018 | Uncategorized

It’s that time of year again! Before getting wrapped up in the hustle and bustle of holiday shopping and gift guide placements, our team sat down to think about what we’re grateful for. This year, a lot has happened to… Read More

Thumbnail for Perform a Publicity Stunt with Grit

Perform a Publicity Stunt with Grit

October 22nd, 2018 | Uncategorized

In September, the Philadelphia Flyers revealed the team’s first mascot, Gritty. The orange Muppet-like character with googly eyes was met with mixed reactions. It me. #Gritty pic.twitter.com/HfTMVtEAFy — Gritty (@GrittyNHL) September 24, 2018 Fans wondered if Gritty was a publicity… Read More

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5 Ways to Practice Self-Care

September 17th, 2018 | Uncategorized

September is National Self-Improvement Month! Self-care plays a large role in our self-improvement. Since most of us lead busy lives, we often don’t stop to give ourselves the time and attention we really need to be the best version of… Read More

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Summer Holidays

July 2nd, 2018 | Public Relations Tools

Summer is finally here and the 4M team couldn’t be happier. Even when we’re laying on the beach and soaking up the sun, we’re thinking about the creative ways to leverage the summer holidays on behalf of our clients. See what’s… Read More

Thumbnail for PR Firms That Scored Big at Cannes

PR Firms That Scored Big at Cannes

June 20th, 2018 | Uncategorized

Last night, PR firms scored big at Cannes, under the Mobile, Design, Print & Publishing, Radio & Audio, and Outdoor categories. Ketchum swept the awards with four Gold Lions, the most prestigious award given to pros. The work recognized included… Read More